WeSupplement
E-commerce brand in the supplements space — product, growth, and measurement.
siliconRA
E-commerce and Data Platforms
Building brands and measurement systems — from GA4 and Mixpanel to agentic AI and automation.
Brands
Part of SiliconRA
Operating brands across e-commerce, affiliate, and measurement tooling.
Expertise
Where we focus
AI, data analytics applications, agentic systems, automation, and product brand development — spinning around practical measurement work.
AI
Practical AI layered onto measurement and decision workflows — not hype decks.
Data Analytics Applications
GA4, Mixpanel, BigQuery, Looker Studio, and the joins that make them useful.
Agentic AI
Agents that act on structured analytics context — MCP, tools, and governed data.
Automation
Repeatable pipelines for tracking, reporting, redaction, and ops.
Product Brand Development
Building and measuring brands across e-commerce and digital platforms.
ga4-analytics-mcpgoogle-tag-managermixpanelmeasurement-strategyAI-analytics-automationagentic-AIserver-side-trackingconversion-APIbigquerylooker-studioproduct-analyticsecommerce-platformsbrand-developmentdata-platformsNLP-redactionautomationSQLLooker StudioClaudeAI
Focus
Measurement
& platforms
Insights
From the analytics blog
Practical notes on GTM, GA4, SQL, PII, and measurement engineering.
A Practical First GTM Server-Side Tracking Setup for GA4 and Meta Conversions API
A guide to routing GA4 events through a server-side Google Tag Manager container.
Beyond Regex: How Cloud NLP Services Detect Personal Data at Scale
A practical review of the mechanisms behind modern entity detection, PII redaction, machine learning and transformer-based language tools.
First-Pass PII data redaction with SQL Regex at the core
Using regular expressions to reduce obvious personal data exposure before analysing free-text feedback comments.